Million Pound Drop Live Statistics Homework

The Million Pound Drop app is a real-time second screen game playable on web and through a dedicated mobile/tablet app on iOS and Android. It allows audiences to experience the show as if they were a contestant by answering the questions in sync.

During the show, live performance statistics from players at home feed back into the show to create live on-screen graphics which compare North v South, Girls v Boys and other demographic stats. This makes the experience fully integrated with the show, encouraging record-breaking usage.

The app has a free play-along version with paid unlock features allowing super-fans to purchase extra questions packs so they can play 24/7.

In addition to driving engagement The Million Pound Drop Play-Along was the flagship launch product that drove Channel 4’s new user identity / CRM service for targeting pre-roll ads. By generating registrations with additional demographic data and preferences, Channel 4 increased their targeting capability significantly, now hitting over 10 million registrations.

Episodes

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Cast

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Storyline

Contestants are provided with a million pounds in cash to start but must answer a series of multiple-choice questions correctly in order to leave with any of it.

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Genres:

Game-Show


Parents Guide:

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Details

Official Sites:

Channel 4 [UK]

Country:

UK

Language:

English

Release Date:

24 May 2010 (UK) See more »


Company Credits

Production Co:

Remarkable TelevisionSee more »

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Technical Specs

Color:

Color

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Did You Know?

Connections

Referenced in It Was Alright in the...: Cool Britannia (2015) See more »

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