The Million Pound Drop app is a real-time second screen game playable on web and through a dedicated mobile/tablet app on iOS and Android. It allows audiences to experience the show as if they were a contestant by answering the questions in sync.
During the show, live performance statistics from players at home feed back into the show to create live on-screen graphics which compare North v South, Girls v Boys and other demographic stats. This makes the experience fully integrated with the show, encouraging record-breaking usage.
The app has a free play-along version with paid unlock features allowing super-fans to purchase extra questions packs so they can play 24/7.
In addition to driving engagement The Million Pound Drop Play-Along was the flagship launch product that drove Channel 4’s new user identity / CRM service for targeting pre-roll ads. By generating registrations with additional demographic data and preferences, Channel 4 increased their targeting capability significantly, now hitting over 10 million registrations.
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Contestants are provided with a million pounds in cash to start but must answer a series of multiple-choice questions correctly in order to leave with any of it.
Parents Guide:Add content advisory for parents »
Official Sites:Channel 4 [UK]
Release Date:24 May 2010 (UK) See more »
Production Co:Remarkable TelevisionSee more »
Show more on IMDbPro »
Color:Color See full technical specs »
Did You Know?
ConnectionsReferenced in It Was Alright in the...: Cool Britannia (2015) See more »
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