Application Case 2-1 (Gen Y Rocks the Business World)
...Application Case 2-1 (Gen Y Rocks the Business World) Question 1: What will organizations have to do to adapt to the influx of needed Generation Y individuals? ANSWER: In fulfilling the demands of technology and to avoid a clash of culture in organization, an adequate knowledge, skills and competencies in various areas by the individual is important. In spite of the influx of workers from different generations as the ‘baby boomers’, Generation X, Generation Y and some of Generation Z in the organization, there arose a great challenge for the management of the organization to put equal importance while dealing with globalization issues. This includes matters relating to the determination of the scope and means of suitable work in accordance with the requirements of technology, which is then adapted to the mentality of these generations. When talking about Generation Y, it can be summarized that individuals of this generation have different way of thinking with Generation X and the gap is too wide with the ‘baby boomers’. Generation Y is known as the person who is never satisfied in finding something that will be the end point of their quest. No wonder if this generation individuals will often switching jobs within a year. What they are looking for is a high income as well as a relatively easy job or do not require a lot of hassle. When organizations decide to hire the Generation Y individuals, what to do next is to ensure that this group remains to provide services in the......
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Gen Y Rocks the Business World
...Case Study #1 Human Resource Mgmt & Dev. Gen Y Rocks the Business World Gen Y employees are in fact rocking the business world. They are young, they are fierce and they know what they want. These individuals were once immature and naïve people who have developed a sense of self and entered the business world. They face many challenges but have many opportunities available that they seek eagerly. The generation y’s are disruptive not only because of their size but because of their attitudes. They attitudes mean business and they are taking over the industries with an image of what they want a company to be. In order for organizations to adapt to the influx of generation y individuals they will need to be open minded. They will need to understand that with time and the change in technology, the minds of these individuals work at different paces and do things in different manners then individuals from the baby boomer generation. Gen Y’s were brought up in a more advanced environment with different parental guidelines from the Baby Boomers. They are smart, witty and eager to learn. They don’t take no for an answer and they will seek out what they need to do to get the job done. These individuals may take time to surf the net at their leisure or update their statuses on Facebook throughout their workday but at the end of the day, their work is accomplished and done so in a manner of excellence. Generation Y is different from previous generations. They were raised in a......
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Retaining the Gen Y in the Workforce: Some Suggestion for Future Employers
...RETAINING THE GEN Y IN THE WORKFORCE: SOME SUGGESTION FOR FUTURE EMPLOYERS RETAINING THE GEN Y IN THE WORKFORCE: SOME SUGGESTION FOR FUTURE EMPLOYERS Sabri Hassan Assaari RETAINING THE GEN Y IN THE WORKFORCE: SOME SUGGESTION FOR FUTURE EMPLOYERS TABLE OF CONTENTS CONTENT ABSTRACT PROBLEM STATEMENT WHO IS GEN Y RECRUITING GEN Y TACKLE THE FAMILY MENTORSHIP CHALLENGING WORK WORK LIFE BALANCE GROWTH OPPORTUNITIES BENEFITS AND COMPENSATIONS CONCLUSION RECOMMENDATIONS REFERENCES PAGE 3 4 5 6 7 8 9 10 11 12 13 14 15 2 RETAINING THE GEN Y IN THE WORKFORCE: SOME SUGGESTION FOR FUTURE EMPLOYERS Abstract Generation Y or the Millenials are set to take over and revolutionize the world. Born and raised in a significantly different period and global culture compared to their predecessors, they seem to demand more from their employer. This paper present a study on Generation Y characteristic and strategies future employers can adopt to successfully retain them in the organization. Who are the Millenials, what attract them and what it takes to retain them in organizations? And after understanding their traits, what can be done by companies to harness Generation Y special characteristics and abilities for their survivals in the challenging marketplace. In the end this paper try to justify an answer to the question whether is it really important for companies to give extra attention to this Generation Y, or it will be just another passing fad that will lose its importance and......
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Gen Y Advertising
...The target market of Generation Y is not easy to reach in method or message. “This group is technologically, socially and environmentally different from older generations” (Olson, 2007). Messages have to appeal to them at multiple levels invoking them to want to know more about the brands and prompting them to engage in online research and peer input to solidify their thoughts and opinions. A unique blend of media vehicles – both traditional and alternative – must be utilized to reach the targeted audience through the clutter to optimize engagement. This brief will discuss the appropriate appeals, message themes and media vehicles necessary to reach Gen Y and propel the Chevrolet brand above its competitors. Appeal Engaging Gen Y’s attention will require a combination of appeals to resonate brand messaging as they have collectively begun to tune out traditional advertising (Carter, 2010). Successful brands have strategically used humor, emotion and music to appeal to Gen Y’s individuality thus allowing the brand to grow (Carter, 2010). Chevrolet’s goal is to establish a following with members of Gen Y and build upon this following via peer referrals (word of mouth). Humor will engage and capture their attention allowing for better recall of the message and brand (Clow, 2012). The ads will contain quirky, ironic humor and have a sense of truth to make them believable. Humor will relay the Chevrolet brand as fun and entertaining and Gen Y’ers will respond to a brand......
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Managing Gen Y
...Introduction Persons that are born between 1980 and 1994 are classified as generation Y. They are latest members to join a multigenerational workforce, in fact they are the newest and the last members of the workforce. “Generation Y are likely to have high expectations of personal and financial success, feel that hard work pays off, and have a get-it-done result-producing attitude” (Breaux 2003,p52). Managers all over the world have been struggling with the challenge of attracting, managing and retaining Gen Y workers. Gen Y have different values and expectation of the companies they for compared to previous generations. Companies must learn how to manage Generation Y workers and cater to their needs if they want to retain Gen Y works. "Generation Y'ers are like X'ers on steroids. They are the most high-maintenance generation to ever enter the work force" (Breaux 2009,p95). As Gen Y has already started to enter the work force companies cannot afford to ignore the wants and need of Gen Y. Gen Y is just as big in numbers and will keep entering into the workforce at a rapid rate. The companies that don’t figure out how to attract and retain the growing Gen Y workers are likely to find themselves at a distinct disadvantage. After all, Generation Y is the next generation of workers who will ultimately be managing companies and determine if businesses succeed or fail. Article one “Understanding and managing generation differences in the workplace” Database: Emerald......
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...Gen Y A SDSU associate professor Jean Twenge is concerned that Generation Y is becoming a narcissistic society. Social websites are increasing and the new trend Gen Y is doing is “self promoting”. Technology is becoming more advanced and Gen Y’s are more obsessed with their cell phones and I-pads rather than spending quality time with their families. Children prefer to watch popular shows such as “Sweet 16” and “Keeping up with the Kardashians” than the ABC news. Gen Y’s are too focused on the “self” and have lost their ability to live in a society that is not focused on the “self”. Online social websites such as Facebook, and YouTube are some of the highest rated websites. People are fascinated to either self promote or to gain self-confidence by watching other’s life style online. There is no boundaries sharing their information online and almost everything is about the self. People on YouTube advertise what they wear and what products they buy. YouTube gurus are trying to influence their viewers to gain self-esteem by looking a certain way. And in order to look confident you must by certain products. A college degree is not enough in a competitive work field because a certain image is now required. Twenge mentioned in her article that the competition is fierce. To get hired you must look and dress a certain way. Therefore, Gen Y’s are focused on the self and improving their self-ego and confidence to beat the competition. Everywhere we go we see people with some type......
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Generation Y in the Workforce - Managerial Challenges
...Generation Y in the Workforce: Managerial Challenges Justin Meier, Graduate Student Stephen F. Austin State University, USA Mitchell Crocker, Associate Professor of Management Stephen F. Austin State University, USA ABSTRACT This paper takes a look at the next generation, Generation Y, as it enters the workforce. Nearly all Gen Y research to date focused on characteristics and features drawn from a population still in the midst of the educational system. This research specifically targets Gen Y’ers that have been in the workforce for a few years. Data collection incorporated current technologies such as the social networking website Facebook to invite age-appropriate respondents to participate in this study. Participants completed the survey instrument on-line using a link to Survey Monkey. The data analysis focuses on those workplace issues that act as motivators or de-motivators for this generation. GENERATION Y IN THE WORKFORCE: MANAGERIAL CHALLENGES Toward Understanding Gen Y. What defines a generation? Through the years a number of different things such as wars, discoveries, politics, beliefs, and popular culture have all helped shape and define generations. The characteristics attributed to an age-bound demographic are often reflections of the events occurring in the world around them. While agreement on a definition may be lacking, through a combination of thoughts and ideas, educators can agree on certain aspects of each generation. A generation can influence......
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Gens Y Rocks in the Business World
...What will organizations have to do to adapt to the influx of needed Generation Y individuals? ANSWER: In fulfilling the demands of technology and to avoid a clash of culture in organization, an adequate knowledge, skills and competencies in various areas by the individual is important. In spite of the influx of workers from different generations as the ‘baby boomers’, Generation X, Generation Y and some of Generation Z in the organization, there arose a great challenge for the management of the organization to put equal importance while dealing with globalization issues. This includes matters relating to the determination of the scope and means of suitable work in accordance with the requirements of technology, which is then adapted to the mentality of these generations. When talking about Generation Y, it can be summarized that individuals of this generation have different way of thinking with Generation X and the gap is too wide with the ‘baby boomers’. Generation Y is known as the person who is never satisfied in finding something that will be the end point of their quest. No wonder if this generation individuals will often switching jobs within a year. What they are looking for is a high income as well as a relatively easy job or do not require a lot of hassle. When organizations decide to hire the Generation Y individuals, what to do next is to ensure that this group remains to provide services in the organization for a long time. Generally, organization need to provide......
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Gen Y Rocks the Business World
...Tips for Generation Y. (n.d.). Retrieved from http://www.computerworld.com/s/article/315573/Communicating_with_your_boss_Tips_for_Generation_Y Different generations, same objectives . (n.d.). Retrieved from http://www.camagazine.com/generations/default.aspx Generation Y and the WorkForce. (n.d.). Retrieved from http://www.workforcecyprus.com/news.php?id=29 How is Generation Y Transforming the Workplace? (n.d.). Retrieved from http://www.hoklife.com/2012/08/28/how-is-generation-y-transforming-the-workplace/ konopaske, j. m. (n.d.). human resource management 12th edition. Managing generational differences has become an increasingly growing area. In today’s diverse and ever changing business environment, it is imperative to the areas of recruitment, retention and engagement for organizations to successfully communicate across generational boundaries. With an age gap of nearly 50 years between the oldest and youngest employees in some organizations, there is a broad range of perspectives, needs and attitudes floating around the office. Today’s workplace is most definitely a multi-generational one – and each generation has its own set of expectations, needs, values and working styles. Employers have to acknowledge the generational tensions their employees may be feeling. To get everyone working together, they need to understand the unique strengths and weaknesses of each generation and identify the points of friction among them. (Generation Y and the WorkForce,......
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Case “Gen Y in the Workforce”
...How can Sarah and Josh work together more effectively? Sarah Bennett, the marketing chief of the movie division of Rising Entertainment, will give a presentation to the company’s CEO this Friday to report the promotions, advertising, and branding plan of the upcoming new film "Fire Force Five". Josh Lewis, the 23-year-old marketing associate had ever talked to Sarah and raised some new and modern ideas, but didn’t draw her attention. So he came to CEO Sam directly and showed his ideas. Sam felt quite good and asked him to offer a full report at the meeting. Sarah was amazed to hear about this message from Sam and immediately asked Josh to her office. Then how can Sarah and Josh work together more effectively? In my opinion, both Sarah and Josh should improve their communication skills such as persuasion and active listening skills and do more communications to let both sides understand each other's thoughts. Current Problem: Sarah and Josh work together inefficiently Due to the generational differences between Sarah and Josh, they hadn’t established a trust relationship during their daily work. The miscommunication made things much worse. Both of them can’t clearly express what they expect from one another. Those made each of them work in his own way and led the current problem - inefficient work. In general, Josh had following problems in this affair: 1. He didn’t respect his boss - Sarah’s authority. He chose the wrong action: report to CEO directly and bypass Sarah....
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Elites – the Gen Y Transformers
...ELITES – THE GEN Y TRANSFORMERS Nature abhors vacuum, and so do homo-sapiens. The latter, in its unrelenting quest, goes a step further and evolves to improvise, adapt and overcome. Given the nature of how non-conformist descended from the same ancestor, we’re all the same; and yet we’re so different. At the very outset, the elite, since time immemorial, has enjoyed a stellar reputation by virtue of their elevated status, which was, is and continues to be shaped by their social status; political background; cultural hegemony and/or economical might. There is no doubt in mentioning that the elite has toiled hard, slogged painstakingly and worked tirelessly to mount on the pinnacle in every walk of life. However, the existential question still looms large; to what extent the ‘elite’ has contributed and is contributing in the national and global discourse. The answer may well be fraught with complications, and full of labyrinth cross-questions, but this is what this essay seeks to do. I live in India, a developing economy whose population is over 1.2 billion. Though it is the seventh largest country in terms of area it houses the maximum number of people second to China. If we are optimistic, then in one way we have the second largest manpower in the world and we can use it to do wonders. Infact the steady progress which India has been doing in the past has made the developed nations be wary and cautious of India’s achievements. But, on the contrary, if we look at the......
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...Generation Y is potentially able to start leading small business. From their developed work and experience, Gen Y are very confident and willing to work without instructions to follow. They will be the leaders for the next four decades; by giving Gen Y chances and opportunities, it will open more doors and more leading takes position. Generation Y is dominating the Canadian workplaces for the next decades; they will have to be motivated and cared while treated right from the present business world leaders. They will eventually learn and succeed, gaining the experienced and enlightened by the present leaders. As Millennials Graff stated, “I think Gen Y is an outstanding workforce”; “we just have to bend a little more to get the best out of them”. While on the other hand we have Generation X, who were the witness of their parents sacrifice to their company and also grown up with high expectations. To protect their self-esteem they coddled Millennials and given them awards for everything they did. Generation Y is not lazy but confidence. Gen Y questions to authority contrary to the previous generations who suffered in silence. “They will not tolerate being treated poorly, and that’s been seen as a lack of respect”, said Montalbano. Additionally, Gen Y "want leaders who are inspiring, genuine and authentic", which makes they impressed by competence but not traditional authorities or titles. While in collaboration work, Gen Y needs to know the reason and the meaning for their......
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...1) Recently, some marketers have noted that it is easier to develop communications programs to Generation X members than Generation Y. Briefly describe the characteristics of Gen X and Gen Y and whether or not you believe this to be true. There is some debate as to whether Gen X’ers (born between 1965-1978) or Gen Y’ers (1978 to 1986) is more easily targeted by marketers. Each of these groups has their own identifying characteristics. Generation X consumers are typically characterized as self-confident, yet distrustful of those of previous generations (and of marketing practices). They also tend to be less optimistic than their Gen Y counterparts. They are demanding consumers, less concerned with brand names and image and more concerned with quality. Gen Y consumers love to spend. They process information quickly, are quick to adopt new technologies and are more optimistic about the future. In the eyes of some, they are “shameless consumers”. Compared to Gen X they are less rooted in social mores, and buy because they like to do so. While marketers may argue that Gen X is hard to relate to and more cynical and skeptical than the Y’ers, once you have their trust, they will become loyal and remain so—making them an attractive segment. The key is getting their trust. On the other hand, reaching Gen Y is not as hard. They will buy based on wants rather than needs, focus on image and brands, and consume as a way of life. They are easier to reach given a proliferation of......
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Generation Y Recruit Case Study
...Sarah Brown Module 1 Case Study November 22, 2015 Our Plan to Recruit Generation Y Employees Generation Y employees are a new breed of employees. This group of people are much different than the older generations of employees. In order to obtain successful recruitment, new strategies must come into effect. The Human Resource department needs to be well informed of Generation Y’s expectations and work ethics. They hold themselves to a different standard than previous generations have. Rather than external pressures, they have internal forces pushing them to perform. One of the major developments that separates Generation Y from any previous generation is the continued growth of technology. Their lifestyle revolves around technology. This can be both a positive and negative factor for us. Addressing the negative aspect, they can become a nuisance to the organization by misrepresenting themselves on social media. On a positive note, they can be more available to us and our clients through their mobile devices on an almost constant basis, and help us network and market our name. Generation Y are reticent. They have a lower power distance than Generation X. They consider upper management more their peers and are not afraid to make suggestions. As an organization and with our HR department, we must prepare ourselves and adapt to having this generation work for us. With the upcoming expected retirement of the baby boomer generation, we are faced with a deficit in our work......
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...Gen Y Case * The differences between Gen Y (also known as the Millennial Generation or Generation Next) and the previous generation form the core issue in this case. This case is revolves around two characters, Josh Lewis and his boss Sarah Bennett. While Josh is a marketing associate with Rising Entertainment, Sarah is the marketing Chief of the movie division. The main issue is that there is a somewhat lack of mutual understanding between the two characters which may be crudely attributed to the generation gap between the duo. Rising Entertainment, one of the top three multimedia production and distribution houses in the world, was in process of releasing the fourth instalment (Fire Force Five-Ignition) of the extremely successful Fire Force Five movie series. The previous three movies released over the past 10 years had grossed more than $2.4 billion. Sarah, who was responsible for the distribution and marketing plan for the Triple-F series was, therefore, pretty obviously extremely concerned and careful about getting the same done in the best possible manner. She had done perhaps done even more than what constituted her responsibility including: * Leveraging her relationship with the reporters of various magazines, which she had forged over the years, to get behind-the-scenes and making-of feature articles placed in the magazines. * Overseeing the high-impact trailer that was to be reviewed in a meeting in which she was to make a presentation to the CEO Sam......
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In Gen Y in the Workforce, the topic or theme would be Generation X versus Generation Y. Generation X is more self reliant, independent and technological adept, where as Generation Y is optimistic, determined, confident, and eager. Key Issues
In Gen Y in the Workforce, we saw that Sarah did not give her employee Josh any real feedback. Was it because she expected more from him, or was it because she thought it would be considered babysitting. Like many Generation Yers, Josh wants to know that his work is meaningful and have input into big decisions. He also needs constructive feedback about his suggestions. Since Sarah was not giving him the feedback he thought he would get he bypassed her and went to the CEO Sam Smithstone.
The CEO was very pleased and was looking forward to seeing what his ideas were in the meeting. Josh’s ideas were good ones but he wasn’t giving enough details to support and show that he was serious. Sarah is more “old school” and Josh is more “new school”. Sarah Bennett believes in putting in your time before expecting recognition and promotions while, Josh Lewis is in a hurry to see his ideas implemented and get into a more senior position at Rising Entertainment.
Facts Throughout the case, it seems like Sarah was dismissing Josh’s ideas. When he spoke with her in the office she simply said “All great points but our budget is soft right now”. Sarah and Josh lack communication. In Josh’s mind technology is a better way to communicate with people. Instead of going to Sarah to talk about what is bothering him he goes to his coworkers. Josh felt that Sarah did not understand him or his ideas. He felt as if “Sarah just didn’t get it”.